Questions On Pricing eBooks
Here is a post from FutureBook (a sister site to BookSeller). The post raised a number of questions about how to address the pricing of eBooks without answering many of them. I agree with most of the content except that last statement that “Pricing is not easy but getting it wrong can be hard to undue”. It’s true that pricing is not easy but changing the price is a pretty simple process.
“Some would suggest that current ebook pricing resembles the kitchen floor after the baby has had its dinner, with bits of food left all around waiting to be tidied up.
One of the greatest challenges we all face when introducing new offers is on how to price them and the current ebook evolution is no different. The challenge is somewhat easier when the offer is new and there is no real old offer to compare it with, or when the change is a disruptive one and the old offer is withdrawn. However, when the old offer still remains alongside the new, then we have the added comparison and potential confusion in the minds of the buyer.”